YoLa Fresh, a Moroccan agritech start-up, has successfully raised $7 million in new funding in a pre-Series A investment round led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janggo Capital, and FMO, a Dutch entrepreneurial development bank. The funding will fuel YoLa's expansion plans beyond Morocco as it aims to address food security challenges and promote economic growth across Africa. YoLa's platform connects farmers directly with retailers and food service companies, bypassing middlemen in the supply chain. By tracking products from farm to retail, the company ensures transparency, minimizes waste, and boosts incomes for farmers and retailers. Co-CEO Larbi Alaoui Belrhiti expressed plans to use the funding to expand the logistics network, enhance technology, and empower more farmers to deliver high-quality produce directly to consumers.
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https://www.zawya.com/en/wealth/alternative-investments/moroccan-agritech-yola-fresh-raises-7mln-cd0zn7hh
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